Wednesday, March 30, 2011

Clearer Focus on My Career

Have you ever ventured forth on a project and discovered a skill you have but need to improve and sharpen? Knowing that you can perfect this skill could mean far better opportunities for you in the future - a leveraging of your skill, so to say.

I've always known my writing was good. I used to write emails to my friends and family when I lived in Thailand telling them about my adventures. Then I started this blog shortly afterward. I'd get feedback saying how well I wrote and I could grip my audience with a story.

Now I write for business purposes, but that does not equate to boring, dry, dead content. Quite the opposite actually! Because I am genuinely interested in the product I'm selling and when I write about it, that interest shines through.

How am I getting a clearer focus on my career then, you ask. I'm honing my writing skills for creating better value while at the same time perfecting the ad copy within that content. It's one thing to provide information, quite another to create desire.

That whole playing with the mind thing has perked my interest and has me hooked. Now being in control of my own mind, my own feelings and emotions and being aware of what I'm thinking and feeling is fascinating as it is. But using my words on a website to influence and guide other people's thoughts and feelings is almost the same thing and I find it utterly irresistible!

I've been studying how to do this effectively and have been trying it out and I think it looks pretty good. I have LOTS to do, lots to practice, but it looks like it is beginning to work. If I can do this and do it well, which is my intention and goal, then this skill can translate to a business asset I can leverage no matter how my websites are doing. I can take it to the world at large and market myself as a successful copywriter. In other words, I'm making myself more marketable in the work place. That's always a good thing.

I'll give you an update in a few months to let you know how this little experiment is doing.

2 comments:

Catherine said...

Amy, I think you'd make a great copywriter. So you go girl :-)

Amy P. said...

Thanks for your encouragement, Cat. I appreciate it! :)